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Ripping or Reading Print?
We see it happening more and more. Print publications move to online versions, they go from monthly to weekly issues, and those who don’t abandon print versions certainly get “skinnier” with every...
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What Comes after Newspapers?
I posted my latest blog entry titled “Reading or Ripping Print” and, only a few days after, I attended an event called “The Next Journalism – What Comes after Newspapers” with Tom Foremski of...
View ArticleTweeting on Behalf of Your Company/Employer
By now, most high-tech marketing and PR professionals have figured out Twitter or, at least, have heard of it. We all approached it differently though. I don’t claim to be a social media expert (and a...
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The Role the PR Agency Plays in Your Social Media Strategy
The PR agency should get involved in your social media efforts; that could include designing and executing your strategy. From identifying the best places your audience “hangs out” to content...
View ArticleFTC Rules for Bloggers Effective Today
As most of us know, starting today, the blogosphere will be regulated by the Federal Trade Commission (FTC), which requires bloggers to disclose free products or payments they have received from...
View ArticleHow Can I Justify PR Expenses to My CEO and Investors?
Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy...
View ArticleDo We Still Need Press Releases?
It is a question I get now and then from start-ups (note that it doesn’t happen too often, which probably means that in most of the execs’ minds, press releases are still an important part of their PR...
View ArticleAnswering a PRWeek Question on Integration of Paid and Earned Social Media...
In the December 2010 issue of PRWeek, Jason Shuffler asked five PR pros to answer the question: “How do you integrate paid and earned social media efforts most seamlessly?” and I was one of the virtual...
View ArticleWe Hire YOU to Put Us in the Front of the Right People
I hear that a lot. At first, I did not like the sound of it. Really, is this all I do? But then I realized that, even though it’s NOT everything we do, is actually very important. At a conference last...
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The Day When Storage Networking World Died
This week, the inevitable happened: SNIA and Computerworld/IDG announced they were ending Storage Networking World (a.k.a. SNW these past years), the father – it’s a male-dominated industry, so I...
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Startup Advice: Blogging or Not Blogging
Since I took such a long break from blogging, I feel obligated to look at blogging (or not blogging) as a useful (or not) tool for early-stage enterprise startups. It comes up usually as we are...
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Dear Startups, Don’t Make PR Only About You
I was recently invited to host a PR workshop for a group of TiE and NetApp Excellerator startups. I have been doing these workshops for a while for NetApp Excellerator, Silicon Valley Bank and the San...
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Dear Startups, Use Your (PR) Blank Page Wisely
Last week I ran across a blank notebook with the ego-filling “From the Desk of Georgiana Comsa” header from 20 years ago when I started my data storage PR career at Adaptec (now Microsemi). What a...
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PR Tips – Getting Started with “Social”
This is the first episode from a series of microcasts that will give specific PR tips for enterprise companies, with a focus on startups. This episode will focus on social media, explaining how to get...
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PR Tips – Conference PR
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View ArticleSanta Walked Into a Bar…
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View ArticleDo We Still Need Press Releases?
It is a question I get now and then from start-ups (note that it doesn’t happen too often, which probably means that in most of the execs’ minds, press releases are still an important part of their PR...
View ArticleAnswering a PRWeek Question on Integration of Paid and Earned Social Media...
In the December 2010 issue of PRWeek, Jason Shuffler asked five PR pros to answer the question: “How do you integrate paid and earned social media efforts most seamlessly?” and I was one of the virtual...
View ArticleWe Hire YOU to Put Us in the Front of the Right People
I hear that a lot. At first, I did not like the sound of it. Really, is this all I do? But then I realized that, even though it’s NOT everything we do, is actually very important. At a conference last...
View ArticleClik here to view.
The Day When Storage Networking World Died
This week, the inevitable happened: SNIA and Computerworld/IDG announced they were ending Storage Networking World (a.k.a. SNW these past years), the father – it’s a male-dominated industry, so I...
View Article
